Panca Maha Bhuta Service: A Health Service Innovation Based on Balinese Wisdom at the Fivelements Retreat Bali Hotel
Gede Yoga Kharisma Pradana, I Putu Sabda Jayendra

Abstract
The aim of this research is to analyze the panca maha bhuta services at the Fivelements Retreat Bali Hotel. In general, 4-star hotels have spa services for guests' health therapy needs. However, Fivelements Retreat Bali Hotel, as a 4-star hotel, apparently has a special guest health therapy service called panca maha bhuta. The problems are : 1) What is the form of panca maha bhuta as a health service at the Fivelements Retreat Bali Hotel?; 2) What is the new form of panca maha bhuta service as a health service at the Fivelements Retreat Bali Hotel?; 3) Is the panca maha bhuta service an innovation in health services at the Fivelements Retreat Bali Hotel?. The investigation was conducted using qualitative approaches. Primary data has been successfully collected through observation, interviews, and FGD at the Fivelements Retreat Bali Hotel. This research's secondary data was collected based on a document study. All data was analyzed qualitatively using symbol theory and practice theory. The research results show that : 1) The panca maha bhuta service at the Fivelements Retreat Bali Hotel takes the form of the panca maha bhuta retreat service and the panca maha bhuta healing energy service package; 2) the novelty of the health service called panca maha bhuta at the Fivelements Retreat Hotel Bali lies in the name of the service package, the protocol components of the service package and the operational conditions of the service package; 3) The panca maha bhuta service is recognized by guests as a type of awesome health service package at the Fivelements Retreat Bali Hotel. The Fivelements Retreat Bali Hotel has recognized the panca maha bhuta service as a special health service package for its guests. The recognition of the new form of panca maha bhuta service at the Fivelements Retreat Bali Hotel shows that the panca maha bhuta service is a health service innovation based on Balinese wisdom.

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